How to Recover from Social Media Mistakes in an HVAC Business Contractors, consultants share their experiences and advice Angela D. Harris August 21, 2020 One Comment Social media posts can often cause unintended consequences. How should contractors respond when a social media post goes awry?Read More
HVAC Contractor Enjoys Moment in Spotlight After Social Media Mix-Up President Trump meant to tag his plane, instead tagged commercial firm Ted Craig August 18, 2020 No Comments On July 29, the President intended to share his schedule with his Twitter followers, announcing that he was aboard Air Force One.Read More
Nextdoor Offers Way for HVAC Contractors to Reach Focused Markets Social media site aims at specific areas Ted Craig August 15, 2020 No Comments Nextdoor users are the very people HVAC contractors want to reach, said Ben Landers, CEO of marketing firm Blue Corona.Read More
HVAC Contractor Uses Latest Media Tools to Promote Oldest Furnace Contest Mascot draws attention on Facebook Ted Craig August 7, 2020 No Comments One Idaho firm found success by adding a social media aspect to an old furnace contest campaign — that and dressing staff in a dinosaur suit.Read More
Social Media Sites and the HVAC Contractor Contractors need to know best practices for each platform Ted Craig April 3, 2020 No Comments How much time and money should contractors invest in social media? It helps to know how to invest these resources.Read More
Chat Tools Let HVAC Contractors Connect With Customers Messaging may be a valuable addition to your customer service strategy Ted Craig February 17, 2020 No Comments According to a 2016 study from cloud communications platform Twilio, 89 percent of consumers prefer to message a business rather than call.Read More
Taking A New Perspective In HVAC Marketing To help folks see themselves in HVACR, show them themselves first Maria Taylor November 4, 2019 No Comments When it comes to workforce development efforts, Women in HVACR set the bar high with their new video, released on their Facebook page this fall.Read More
HVAC Marketing Tips for 2019 As the world changes, make sure your marketing adapts Will Merritt October 14, 2019 No Comments These simple HVAC marketing tips will strengthen your position in your local community.Read More
What To Do When an HVACR Customer Leaves a Really Bad Online Review How to salvage negative social media attention Maria Taylor May 13, 2019 No Comments Here’s what to do about less-than-savory reviews on Google, Facebook, Nextdoor, or whatever platform your customers use.Read More
Do Successful Contractors Cheat? Matt Michel April 29, 2019 No Comments If a contractor cheats, who does he cheat? His customer? His employees? The government? Frankly, it is unlikely that any contractor cheats customers, employees, or the government … for long, that is. Read More