Reality strikes us pretty hard when we realize that most incoming leads a business receives are wasted. Are we asking for more customers while ignoring the one standing at the door, wanting to buy?
Whether it’s you, a sales manager, an outside firm, or even your lead salesperson, having a solid and standardized sales process is key to avoiding mistakes and maintaining your brand’s trust.
If customers don’t trust or like a salesperson, they will buy elsewhere, whether they’re purchasing a pack of gum at a convenience store or modernizing an HVAC system.
You probably see and hear a lot these days about digitizing your business, but what does making the move from paper to digital really mean for your bottom line?
For much of the last decade, a legal and regulatory storm at the state and federal level has surrounded classification of workers as “independent contractors” or “employees.” The dramatic growth of the gig economy has contributed to the upheaval.
We rarely buy anything without getting a receipt, except in HVAC. Your customers need to know there is a way for them to receive proof that what they paid for is what you delivered.
I don't know how to describe a great leader, but I certainly know one when I see one. Let me offer several things to look for in a great leader as well as how to spot someone who is not.
Working as an HVAC technician requires a lot of caution and attention to detail to do the job well and remain safe. It’s important to ensure HVAC techs remember a few key things going into any job.
By using a dedicated number for texting that remains the same over time, avoids the use of employees’ personal phones, and enables two-way communication, companies can generate brand loyalty and better serve their customers.