As leaders in the home service industry, our goal is to balance immediate needs with long-term vision, making decisions that are tough but necessary for growth and success.
It’s substantially easier to clearly state the expectation of being paid today than it is to repeatedly call the customer and beg them for the money you earned two months ago.
Without a distinct presence in the client's mind, contractors risk being reduced to a line item in a budget, where the lowest cost becomes the sole differentiator
It’s up to the HVAC industry to tap into this generation’s skill sets, but it starts with understanding what gets a millennial up in the morning (besides their Apple Watch).
If the only time customers are hearing from you is when you’re asking them to buy, then it won’t be long before the relationship (if I can even use the word here) will be seen as one-sided and predatory.