Video is no longer a new and emerging marketing strategy; it’s here to stay, and it can be a powerful way to engage with people and differentiate your business. Now go out and hit record. 

I am not going to sugar coat it — this is not easy work. It is manual labor that will have you in attics when it is hotter than a jalapeño’s armpit and down in crawlspaces in freezing temperatures. You may be working nights, weekends, and holidays during the busy season, when the temperatures are at their most extreme, but, rest assured, you will be well compensated.

HVAC contractors are always looking for a way to differentiate themselves. Addressing duct leakage is a big opportunity. This is something building professionals are concerned about, so it should be an area of focus for contractors.

More than 2,000 readers respond to the question, "Who would you like to see as the next President of the United States?"

None of us can possibly have any idea what this industry will look like or where it will be in 125 years, but you can take incremental steps to stay in front of the competition, get out ahead of changes to the marketplace, and decide which trends to follow.

One person cannot be everywhere and do everything, and the key to operating a successful company lies heavily in one’s ability to delegate the work.

Industry educators have told me over and over again that the younger techs entering the trades generally either possess the technical skills to do the job or can be trained in those skills easily enough, yet they often lack the ability to communicate effectively with the customer both in writing and in person.

Is an HFC phasedown policy possible? Yes, though it won’t come easy or cheap. And, in a world where so many have so little, its importance is certainly up for debate. 

Are you taking any special steps to attract the HVACR industry’s next generation of employees?

This is an election year, which always leads to even less being accomplished in Washington than normal. A heavy supply of gridlock will likely be served throughout the remainder of 2016.