Even though geothermal technology has been around for a while, HVAC contractors are still finding opportunities to profit from commercial geothermal work.
It’s as if customers are running the companies these days, and CEO now stands for Customer Engaged in Opinions. In other words, buttinsky alert: customers are all up in your business.
While the working relationships that are formed are special, family members also face many challenges, from family arguments spreading to the office to disputes over succession. But many HVAC contractors have learned to successfully navigate these issues and are planning how the business will go forward with the next generation.
Many contractors are finding success sponsoring athletic events, backing teams at the professional level all the way down to the little league games held at the local sandlots.
Search engine optimization (SEO) has taken on great importance as HVAC contractors market their businesses and try to get their name in front of as many consumers as possible.
Finally, after many years, my personal enjoyment of reality television and my career have intersected. A casting director from Hollywood reached out to me recently to get the word out about a new show they were doing on CEOs of small businesses.