In my opinion, you recommend what you hear and what you know. It’s called top-of-mind awareness, and every business wants it. So, what’s an easy way to get it? By sticking out. And how can you stick out? With a catchy jingle.
If most of the learning happens on the job, both good and bad habits are passed on in the same way we acquire both good and bad habits when our parents teach us to drive. So, the question arises, how does a technician get better, become an expert, and evolve into an asset to the company he works for?
Honeywell announced the results of its comprehensive portfolio review, including its intention to separately spin off its Homes product portfolio and ADI global distribution business, as well as its Transportation Systems business, into two stand-alone, publicly-traded companies.
While conducting research for a book, I uncovered two dominant supply house personalities. To best illustrate my point, I will begin by describing the actions of two supply house employees.
HVAC.com has recently launched a redesigned website. HVAC.com’s new look offers visitors an enhanced user experience while adding engaging options for advertisers.
Online reviews are a good example of the positive and the negative of the internet. They can be a great way to help decide which products and services to buy. They can be a great way to help others make these decisions. And they can be a fount of lies.
The purpose of the innovation center is to improve new product development and speed-to-market capabilities and to help make northwest Ohio a hub for HVAC engineering and innovation.
HVAC manufacturers are in an interesting position when it comes to training and educating the industry’s next generation. While there is no black-and-white solution when it comes to addressing the technician shortage and ensuring there are enough people coming into the industry to satisfy demand, many manufacturers are doing their part by providing training opportunities wherever and whenever possible.
In the Aug. 28 issue of this publication, I discussed how sales is a two-step process. The three major things customers use to decide who to hire include trust, feeling listened to, and getting a good deal (price is a part of this). If the first two aren’t addressed, customers almost always default to price.