A customer's first impression of your business will likely occur on your company's online 'About Me' page. And you'll never get a second chance to make a first impression.
When it comes to the customer service area of our business, we tend to make a rough guess at performance. You need to stop guessing at your customer service team’s performance and know how they are doing.
As Alexander Pope said in his famous An Essay on Man, “Hope springs eternal in the human breast.” I think of that saying every year at the beginning of baseball season. Everybody has hope for their team on Opening Day. In business, however, an owner or manager doesn’t have the motivation of the playoffs and World Series.
The HVAC industry is not immune to this growing trend for on-demand services. Last year, on-demand behemoth Amazon launched Amazon Home Services, offering 15 million service listings across more than 900 professional services, including HVAC. Amazon joins Home Advisor, Thumbtack, and others offering these types of middlemen services to connect homeowners with contractors.
Historically, the most common HVAC company names were typically family-named or alphabetical, which helped the positioning in media that listed companies A to Z. It’s important for HVAC contractors to break through all the clutter and noise in the market and be memorable.
Training needs to occur at all levels of the company. It’s just as important for a comfort consultant or sales engineer to be trained on the latest technologies in the models he or she is selling as it is to train the actual installer on that equipment’s actual installation methods.
Tozour Energy Systems, a leading provider of HVAC and building automation services, has announced the formation of a new dedicated business unit, Tozour Automation. This team of executives and technicians will provide control products and installation for the company’s clients in the greater Philadelphia and southern New Jersey areas.
If that title sounds like a challenge, it is. I want everyone who reads this to think about all of the things that went wrong last year and write them down. Now that we know what gave us trouble in the past, let’s put some thought into what we can do about it.
So you’ve finally made the decision: You’re going to sell your business. Before you start booking your retirement cruise, though, there are a few factors you should be aware of to get a real sense of what your business is worth. Right at the top of that list is working capital.