Where does the disconnect lie between business and customer, and what’s preventing so many companies from successfully retaining customers they’ve already gained?
Anytime you can reverse the risk for a customer — that is, put it back on yourself — they at least know that they won’t have to be trapped into a bad decision.
If marketing tells a customer why they should choose a particular service, product, or brand, then customer service is what keeps the customer coming back — or not.
It’s the behind-the-scenes people, your defensive line, that are the linchpin of your organization. These are your owners, service managers, and warehouse managers.