When people become a drain on the business and its employees, it often makes more sense for contractors to fire the customer than to continue the relationship.
Customer retention marketing bolsters your marketing plan with the easiest strategies you can put to use to bring in sales for your contracting business. Need a reminder why that’s a good thing?
One of the most important things for home service companies, like those in the HVAC space, to realize is that they are in the service business. That means they must train their technicians to provide customer service, no matter how subtle. It’s the best investment they can make.
As a contractor, you spend a lot of money to bring new customers to your businesses. You have to worry about the intricacies of marketing and advertising, and you try your best to treat every customer like gold…until you don’t.
Think about your favorite brands and chains — no matter what location you go to, they have a strong sense of consistency among their employees and products that keep you coming back.
With a bit of creativity, a clear policy on what kinds of jobs can be done for free or a reduced price can turn a tense situation into a win-win agreement that’s fair to all parties involved: customer, technician, and business alike.
In thinking about that lesson and the long list of things I wanted to accomplish this year, I came up with the top three things I need to focus on at my business. I have also developed them into themes, so I can get the team to rally around my priorities. y technicians can be a huge headache for contractors. Fortunately, when it comes to side jobs for family and friends, the savvy contractor has the ability to turn the issue on its head.
I believe that, for the most part, people in our industry do an excellent job initially earning the opportunity to help our clients. We even go as far as convincing them to enter a committed relationship with us. We make promises much like that of marriage vows. However, like many frayed marriages, I often notice that the customer holds up their end of the deal, and yet we as contractors fall short.