If you have been in this business long enough, you remember when just telling customers that you used drop cloths and shoe covers was enough to make you stand out. Maybe you went crazy and even performed background checks and drug-screened your team. That was what customers said they cared about.
When you sell premium comfort, your customers are happier and you make more money. One reason profits soar is because it takes the same overhead to install amazing comfort as it does basic heating and cooling.
The “it” in this case isn’t the goal of working hard to succeed in the distributor business or even joining forces with other distributors. Ritchey is talking about the measures and programs his company invests in with one objective: assisting HVAC contractors in building and maintaining their own successful businesses.
I am certain, however, about one thing: the importance of growth. To me, the contrast between growth and the alternative has sharpened, and in this area, I feel blessed with clarity.
This isn’t about a party or a candidate — I mean how do you fit in casting a ballot on Election Day? Owners and field techs know that time not spent on a call is potential revenue that evaporates like refrigerant. (Maybe that’s not the best comparison, since evaporating refrigerant is most definitely on the job.)
In addition to all of our friends, relatives, and employees, we also send those cards to the home’s of the owners of the companies that are our company’s best customers. But we still send those cards from Butch and Carol, not from Welsch Heating and Cooling Co.
HVAC contracting companies already have an uphill battle since there is a somewhat less than honorable stigma associated with the trade. However, many have managed to establish solid, trustworthy reputations in their service areas.