When customers call your service company, it’s for one thing — your expertise. They don’t want a price, the problem fixed, the fast and cheap solution, etc. like many technicians think. They want good information and possibly a little guidance to make a good decision.
Taking care of customers is a fundamental requirement of HVACR distribution success, and, undoubtedly, each of the companies featured in Distribution Center’s Top 50 list provide exceptional customer service.
Just like customers expect a doctor to be an expert in health care, a lawyer to be an expert in law, and a banker to be an expert in finance, they expect their HVAC technician to be an expert in IAQ.
The federal government passed the geothermal tax credits, and HVAC manufacturers are delivering state-of-the-art, energy-efficient geothermal products.
The specialty trade contracting sector has seen revenue growth of 4.4 percent in the last five years. But with forecasts for 2018-2023 anticipating lower revenue growth of 2.5 percent, it is important that contractors look to make their operations as profitable as possible.
Thanks to the internet, everyone’s a critic nowadays. No, seriously. Siskel and Ebert are a thing of the past. Today, we have movie review sites, like Rotten Tomatoes, Fandango, Metacritic, etc.
In the Dec. 4, 2017 issue of The NEWS, I discussed some common obstacles that customers present when offered a preventive maintenance agreement and solutions to overcome them. This week, let’s take a close look at how to design and market your service plans.
I have been involved with the Better Business Bureau (BBB) here in St. Louis for about 30 years. I continue to serve on the Standards and Compliance (formerly Ethics) Committee. This committee reviews cases where a company has not responded regarding a complaint and, therefore, is in line to be expelled from the BBB.